Therapies

Fast-paced lifestyles, stressful careers and a need to calm the mind as much as maintain the body have led to an acceptance that alternative (complementary) therapies can assist health in ways that other activities cannot.

Customer psychology has also changed: from wanting to look good on the outside, expectation has increased and developed so that customers expect to experience a life-enriching and educational 'treatment journey' – the sensory journey has become nearly as important as the physical treatment itself.